Thursday, October 26, 2006

NBC Scrambles

"30 Rock" and "Scrubs" will be moving to Thursday nights on November 30th, giving that night two full hours of comedy as lead in to the gut-busting laugh riot that is "ER" at 10 o'clock.

This is a good sign for "30 Rock," as it means the network is actually thinking it will still be on the air a month from now. But putting it up against "CSI" and "Grey's Anatomy" is probably not going to mean better ratings, so the show is still basically on shaky ground.

There's been a lot of talk about NBC announcing they are all but giving up on producing more comedies and dramas to air during the eight o'clock hour, and will instead air reality and game shows. I had just been thinking how refreshing it's been that there are relatively few reality shows on network TV this season (comparatively) and here NBC comes along saying they want to change that. Frankly, I think reality TV hit its peak a while ago, and NBC's investing more into the genre is just a step backwards. NBC also has one of the only new dramas that can be called a hit ("Heroes") so I don't know why they aren't taking something away from that.

But the way networks work will always be a complete mystery to me. Like, why does NBC insist on running little spots at the end of shows that say something like, "Stay tuned for more '30 Rock'!" making us think there will be previews for next week, or a little stinger before the end credits, when it fact there's nothing but commercials. That's just sleazy!

1 comment:

Damian said...

I'm really loving 30 Rock -- hope it sticks around. I've heard comparisons to Arrested Development (which might be a bit much) -- let's hope it does a better job finding an audience than AD ever did.